Branding
WHY IS BRANDING IMPORTANT?
Branding builds trust, strands out among the competition, and guides purchasing decisions. In Neurobrand, we understand that a strong brand not only captivates but also leaves a lasting impression.
Implementation of branding in your company:
SUCCESSFUL CASES
Brand's manual
- Purpose and reach of the manual.
- History and fundamental values of the company.
- Objectives and goals for brand's identity.
- Logo: Versions, proportions, clear space.
- Color palette : Correct use and allowed combinations.
- Typography: Specific fonts, sizes and styles.
- Photography and Illustrations: Style, shade and guidelines.
- Distinctive graphics and patterns associated with the brand.
- Specific iconography used in diverse contexts.
- Communication tones and writing styles.
- Key messages and value suggestions.
- Guidelines for printed matters, digitals, advertising, packaging, etc.
- Adjustments in numerous formants and sizes.
- Examples of wrong practices to avoid.
- Warnings of possible misunderstandings.
- Event guidelines, trade fairs, social media, etc.
- Strategies for coherence of multiple means.
- Roles and responsibilities in the implementation.
- Procedures for updates and annual checks.
- Signage
- Social Media
- Corporate Presentations
- Videos
- Filter for photography
- Architecture of intern space
- Promotional material
- Phonetic of the brand
- Web Design
FAQs
Everything starts with a meeting where we sit down with the client and identify the needs by means of numerous internal tools. The client comments on its communication strategy, and we align ourselves as a team to develop various ideas for the communication rollout of the brand.
The frequency with the one you should change or adjust your company logo relies on numerous aspects, and there is not an only rule applied in each case. Based on our experience, there are some factors that may influence the decision of changing your logo:
- Brand's Evolution: If your company has experienced significant changes in its vision, values, products or services, you may want to reflect those changes in its visual identity.
- Design Trends: If your current logo follows design trends that are obsolete by now, considered updating it in order to maintain a fresh and modern image.
- Change in the Target Audience: If your target audience has changed o evolved, it is possible you want to adjust your logo to ensure it stands out in its new market.
- Fusiones o Adquisiciones: En situaciones de fusiones o adquisiciones, puede ser necesario modificar el logotipo para reflejar la nueva entidad resultante.
Problemas de Percepción: Si su logotipo actual está asociado con percepciones negativas o desactualizadas, un cambio puede ser necesario para revitalizar la imagen de la marca. - Legal or Regulatory Changes: If there are changes in the laws or regulations which affect your industry and may influence the perception of your brand, considered adjusting your logo according to what is needed.
- Anniversaries and Important Milestones: Some companies decide to change their logo during significant events such as anniversaries to set a new chapter in their history.
- Client's Feedback: If you receive significant comments from your clients suggesting the current logo is not working well, it may be the exact moment to make chances.
Lastly, the decision of changing a logo should be based on a meticulous evaluation of these previous aspects, and how they will influence bran's perception. It is not necessary to change the logo regularly; consistency is also the key of building the brand's recognitions along time.
At Neurobrand, we have been developing branding since 2015 for companies in numerous areas (massive, real estate projects, building, beauty, fashion, medics, medical industry, technology, personal brands, etc.)
The brand's manual is a document which works as a guide aiming to properly use the brand. It is always recommended to be implemented. Based on our experience, we always recommend to implement a "Guideline of logo's use" to undertake and subsequently evolve the document into a "Brand's Manual" which is more sturdy and will contribute to your grow.