OpenAI's Chat GPT used to generate images in Studio Ghibli animation style. - Controversy and impact of AI.
Social media amplifies content popularity. It particularly occurs when users can immerse themselves and become part of this trend. As a result, brands commonly jump on trends to increase their brand's visibility and take advantage of the reach they offer, but does following these trends truly benefit your brand?
Recently, Open AI: Chat GPT went viral for generating images inspired by the animation style of Studio Ghibli; A Japanese animation studio renowned for its dedicate and handcrafted works with a rich legacy in animation. Its distinct visual stile is instantly recognizable. It is highlighted in films such as "My Neighbor Totoro" and "Spirited Away". Moreover, the studio has earned numerous nominations prestigious in the film industry such as the Academy Awards (the Oscars) and Golden Globe Awards. Besides its wide journey in the industry, the Japanese studio is also recognized for its main legendary director, Hayao Miyazaki, respected figure worldwide in the animation industry.
Artificial intelligence is becoming a common tool in marketing and advertising. It can used effectively support various strategies designed by specialists. Nevertheless, content creation using AI walks a fine line when it comes to intellectual property leading to a divided reaction from the public.
From a branding perspective, following trends is one of the most widely used strategies to gain visibility on social media where content creation is constant and brief. As a result, brands respond immediately to join in on the users flow that brings this kind of content. However, the recent wave of content has divided the public into two big groups. On one side, those who positively welcome this content from brands sharing or interacting with it. On the other hand, this content, by walking in such a fine line ignoring copyright and underestimating those illustrators and animators who manually work and dedicate countless hours, receives lots of negative criticism for the commercial used this artistic style. In case of this trend, it uses the style from a prestigious studio like Ghibli, so brands have received numerous negative comments on their social media platforms.
Factors to consider when using these type of images:
- Following this trend can boost reach; however, it also exposes your brand to negative feedback from users.
- Using these images also walk in a fine line regarding to copyright which may lead to expose brands to legal issues.
- For national brands or those who publicly support local products, implementing artificial intelligence generated images instead of supporting local illustrators talent can be harshly criticized by national audiences.
Under these circumstances, it is up to the client whether or not to implements these type of images or trends in their content. However, you should consider the brand image being projected to the public and material specially when it comes to respected fields and artistic forms as animation.
Interested in learning more? Ask right now for our social media management and content strategy services.
Let's move forward together toward a more connected and efficient future! For more information about our services in WiFi marketing, automation or evolving strategies, you can contact us by sending an email to hola@neurobrand.net Let's talk!
Ana Herrera Morua
Neurobrand's Graphic Designer
Les recomendamos visitar nuestro blog: Encadenados 2025: Neurobrand Present with Artificial Intelligence Tools